Our brains are wired for visuals. This, along with the fact that our attention spans are decreasing is why we crave visuals today more than ever. The following infographic comes from NBC Nightly News. This explains why we need to find a quick way to convey our message. Infographics can help. Whether the information is a part of your training or about your training, it can get the message across quickly.
Quiz time! Memorize these facts:
- People following directions with text and illustrations do 323% better than without illustrations.
- A study conducted at the Wharton School of Business found that 67% of the audience were persuaded by verbal presentation that had accompanying visuals compared to 50% which was purely verbal.
- As trainers, we probably already know that visuals make learning easier to recall. People remember 10% of what they hear, 20% of what they read, and 80% of what they see and do.
- If you can't remember any of these statistics, you'll want to see the Thirteen Reasons Why your Brain Craves Infographics where they came from, complete with source references. It will make it tons easier to remember.
MY PERSONAL CASE STUDY
I've been sharing reports on our training to my supervisor for years. It was the usual tables and paragraphs full of information about how our training options are being utilized, the evaluation ratings of our training and instructors, etc. It never received any notice. By notice, I mean that I never got feedback so I didn't know if it was being read. One day I created infographics for my report. Next thing I knew was I was being asked to share this information with the directors of other departments to show how great we are. WOO HOO! I have finally stumbled across a medium that got my information noticed and understood. Don't get me wrong, I still provide the details with all the boring numbers for those that want to dig deeper. Besides, I use those number to determine the validity of my training options, plan for future, etc. But, just because I care about those endless facts and figures, it doesn't mean everyone does.
My first step was to find an easy way to create my infographic. One of my colleagues at another Big Ten school shared some information with me and I noticed at the bottom it said Piktochart. A quick web search and I found it. It took a bit to figure out what I wanted to portray and how. I fumbled through it and got something worth sharing. You can view my first attempt at this here.
I really wish I had some help on how to do this first. Later I found a great PowerPoint (yes, PowerPoint) with five great examples and instructions about how to create fabulous infographics. I won't bother retyping all the great information here. Instead, you can download it for yourself: https://unl.box.com/ATDinfographics. It comes from HubSpot, an inbound marketing and sales software company, so you'll see a little sales blurb at the end for them. Don't let that bother you. This information they share is fantastic. It's their business and they are great at it.
If you don't want to create something from scratch in PowerPoint or Prezi, I found some other options I plan on trying. Each have a free and paid options. Most also have options to share online via a link or download for use in your presentation or report.